Stories of Impact
Explore the real-world transformations I’ve guided through design thinking and innovation. Each project is a unique journey, where challenges were met with creativity, and solutions were crafted with people at the center. These stories showcase the tangible impact and lasting change that thoughtful design can achieve.
Driving Innovation Through Collaborative Design Thinking
Over a two-month engagement, I led a design thinking workshop that brought together a cross-functional team to tackle key industry challenges. By fostering a human-centered approach, we developed innovative solutions that aligned with the company’s strategic goals, resulting in actionable outcomes and enhanced team collaboration.
Enhancing Sales Efficiency Through Data-Driven App Design
While developing a mobile app for an FMCG sales team, I moved beyond traditional UI/UX design to focus on hidden user motivations. By incorporating features based on real-world user behavior and purchase history, the app now enables sales officers to make more informed decisions, boosting productivity and revenue.
Redefining Problems for Efficient Solutions
While consulting a small manufacturing company in Guelph, I guided them in reframing their initial problem from integrating Salesforce to improving cross-divisional communication using technology. This shift in focus led to the implementation of a more effective software solution, ultimately enhancing their overall process efficiency.
Transforming Education with Design Thinking Workshops
As a guest lecturer at the University of Waterloo and Schulich School of Business, I conducted hands-on design thinking workshops that empowered students to solve complex problems with user-centric solutions. Through interactive sessions and real-world applications, students gained valuable skills in crafting innovative solutions for diverse industries.
Empowering Lives Through Home-Cooked Meals
As the co-founder of Ghar Ka Khana, I launched a platform that connected people in metropolitan cities with home-made food prepared by local chefs. This venture not only provided healthy meals but also empowered women and young men in my community, helping them achieve financial independence and transform their lives.
Emotional Connections Through Personalized Experience
To differentiate our home-cooked meal service, Ghar Ka Khana, I focused on creating an emotional bond with our customers. By incorporating personalized letters from their loved ones into meal boxes, we transformed a simple dining experience into a heartfelt connection, leading to stronger brand loyalty and customer satisfaction.
